
The product
Snus
Prohibited, as in every EU member state other than Sweden.
Nicotine pouches
Lawful to sell in shops to over-18s, with advertising and promotion prohibited. A government draft law would ban single-use e-cigarettes and nicotine pouches outright, and further restrictions would confine permitted flavourings to tobacco.
How you may sell it
From a machine
ClosedMay it be sold from a machine?
Closed. Nicotine pouches may not be sold from vending machines, from self-service systems, or over the internet. The prohibition is specific to the sales channel and applies regardless of any age-verification capability the machine may have. Note this is drawn from legal commentary on the tobacco act rather than from the statute text directly — confirm with GIS before committing, but plan on the market being shut.
On display
ClosedMay it be shown — shelves, cases, branded coolers?
Closed for branded fixtures. Advertising and promotion of nicotine pouches are prohibited, which reaches branded equipment placed at point of sale. Note the inversion against vending: Poland prohibits machines and permits shelf sale, Denmark does the opposite.