The product
Snus
Prohibited, as in every EU member state other than Sweden.
Nicotine pouches
Lawful, but by omission rather than by design. The Public Health (Tobacco Products and Nicotine Inhaling Products) Act 2023 regulates products that are inhaled, and a pouch is not inhaled — so the category sits outside it, governed mainly by retailers’ own 18+ policies. The Amendment Bill 2026 would close that gap: prohibiting sale to under-18s, banning advertising in all retail outlets and prohibiting point-of-sale display, and it is drafted to catch new nicotine products as they emerge.
How you may sell it
From a machine
LimitedMay it be sold from a machine?
Not prohibited, but only by omission — and the omission is being closed. Ireland has already commenced a ban on selling tobacco products and nicotine inhaling products by self-service. A pouch is neither: it contains no tobacco and is not inhaled, so it falls outside that prohibition as things stand. The Amendment Bill 2026 is drafted to catch nicotine consumption products generally, including as new ones emerge. A machine placed here is lawful today and is resting on a gap the legislature is actively drafting to close, so plan for the switch rather than assume the position holds.
On display
UncheckedMay it be shown — shelves, cases, branded coolers?
Not verified and actively changing. The Amendment Bill 2026 would prohibit advertising in all retail outlets and ban point-of-sale display — which would close branded coolers. Assume it closes.